The 2020 epidemic has a negative impact on the production and operation of enterprises. Under the epidemic, some new business needs have also been generated, which has accelerated the iterative upgrade of traditional businesses. In order to promote the "Industrial Design+" advanced technology product brand promotion activities, and enhance the industrial design awareness and product design capabilities of advanced technology enterprises, on September 28, the "Advanced Technology Industrial Design Lecture and Demand Matching Event" sponsored by the Military-civilian Integration Office of the Provincial Party Committee and undertaken by the Hebei Industrial Design Innovation Center was held at the Hebei Industrial Design Innovation Center. Through the power of design, it helped advanced technology companies to seek opportunities, transform and upgrade in the face of the epidemic.

On the day of the event, Luo Huan, vice president of Shenzhen Industrial Design Industry Association, attended the event and delivered speeches. Huang Hong, design director of Hytera Communications Co., Ltd., Li Haibo, founder of Shenzhen Human Factors Engineering Research Institute, and Zhang Xinchen, co-founder of Beijing Shangpin Design Group , Ma Shiding, founder of Hebei Shengzhi Industrial Design Co., Ltd., shared themes respectively. Also attending this event were Chen Huiting, Director of the Industrial Design Department of Hytera Communications Co., Ltd. Industrial Design Center, and more than 60 business representatives from five cities including Shijiazhuang, Baoding, Cangzhou, Xingtai and Langfang.

Vice President Luo Huan said that Shenzhen is one of the earliest special economic zones established, and has the reputation of being a city of innovation, a capital of makers and a city of design. After decades of development, industrial design has become a booster and takes roots in Shenzhen. In 2017, the Shenzhen Industrial Design Profession Association brought industrial design to Hebei and deeply integrated with Hebei's industry. Three years later, Hebei's industrial design has achieved preliminary results. The whole society has further recognized the important role of industrial design in promoting the development of economic transformation and society. The number of exchanges and activities is increasing, the number of industrial design centers above the provincial level has increased, and many design awards at home and abroad have been won. There are also a number of excellent manufacturing enterprises and manufacturing results that have gone to the international market. Industrial design education develops rapidly,and the professional team continues to expand.

Many companies have been affected by the epidemic. Taking this opportunity, we hope that entrepreneurs and representatives of design companies can discuss how to use advanced technology and industrial design to empower industry development, and work harder to explore future paths and methods of transfer and upgrade.

Advanced technology promotes industrial development - Industrial design promotes industrial transformation

01 Design as a wing-helping private network communications take off

If you want to ask how to better integrate advanced technology with industrial design, Hytera can definitely give you a perfect answer. Director Huang Hong made it clear that industrial design played an important role in the development of their enterprise, from the imitation at the beginning of the establishment of the company, to the beginning of the industrial design after the initial scale, the intervention and the establishment of a unified brand image, to the overall innovation of appearance, UI, structure, and user experience. Industrial design has all the pivotal position and has played an important role in establishing a good brand image for the company and helping transformation and upgrading.

Director Huang Hong also said that when the homogeneity of products on the market is severe, differentiated industrial design can become the most important product competitiveness. This is also the experience that Hytera has gained after going through many stages. Of course, the development of industrial design is based on the continuous innovation of enterprise technology and technology, and the two complement each other. Director Huang Hong hopes that the business representatives present can realize the importance of industrial design and make rational use of it.

02 The“user-centered”human factors design in the new era

Many people do not understand human factors engineering. Teacher Li Haibo briefly introduced that "cause" refers to human factors, that is, human cognition, which is emotional thinking and cognition. The reason for studying "human factors" is to make continuous progress in science and technology. The new era allows humans and machines to better integrate.

Human factors engineering design has three clear goals. The first is humanity, physical comfort, and environmental research. This is physical comfort, including lighting, temperature, environmental layout, etc.; the second is intelligence, and the continuous development of technology. How to integrate technology and design, this is a hybrid enhanced intelligent application; the third is synergy, efficient interactive interface design, including UI and physical interface.

So how does the "people-oriented" concept manifest in the product life cycle? For users, it is easy to identify and interact, and realize value recognition; for maintainers, it is efficient care, convenient maintenance, and green recycling. Teacher Li Haibo hopes to improve the performance and value of a product for users, while for manufacturing and maintenance, he hopes to control the cost of the product. Therefore, the competitiveness of a product is the source of performance improvement and cost control. Many people say that the advancement of science and technology is a double-edged sword, and what Mr. Li Haibo is doing is to make science and technology better serve mankind through human factors engineering design.

03 Design requires imagination

What is imagination? In the view of Zhang Xinchen, it is the core competitiveness of design. He said: "Imagination is a designer's magic wand, and it is also the source of everything. It is hard for us to believe what is the state of an industrial design company without imagination?"

From imagination to reality, how to use imagination to design? Zhang Xinchen shared an example of innovation-driven floats at the National Day ceremony last year. It is also the result of the perfect combination of technology and design.

The three floats merged into one in a short time during the march, forming a high-speed line of Fuxing, heading for a better tomorrow. At this moment, use the strongest sense of technology to detonate the strongest emotions. The galloping renaissance symbolizes the great rejuvenation of the Chinese nation and the rapid development of China's science and technology. Designers integrate their imagination of the country's bright future into the floats, and move forward on the road that design leads the country's innovation. A car is a dream. The designer is not only a witness to history, but also a participant.

04 Value for money

Design not only allows the product to reflect its value, but also adds value to it. Teacher Ma Shiding believes that industrial design is part of the product development and industrial chain, but it does not completely represent the product development and industrial chain. It requires 80% thinking + 20% technology. When business owners are thinking about how to become bigger and stronger, they can consider about the scale, technology, team, cost, chain and other modules. But strengthening industrial design alone is the most powerful shortcut, because industrial design can give products the value they deserve. Designers are concerned about the product's use environment, use method, cost analysis, style direction, user population, competition point extraction, design point analysis, etc. The first thing that needs to be done is that the product should be suitable for the use of the applicable people and make them feel convenience.

When everyone is making similar products, the first is better than performance, the second is better than attractiveness, and attractiveness is reflected in appearance. The charm of designers is that they will think of various possibilities, and then choose the most suitable method. Therefore, appearance design has a strong relationship with industrial design. Because there is a very complete supply chain. With good sales channels, coupled with beautiful and beautiful products, it is definitely helpful for sales.

The purpose of the design is to have a good-looking appearance, a good idea, and finally put it into practice.

Demand matchmaking to build a design information communication platform

In the afternoon, the enterprise demand matchmaking meeting was held in the Hebei Industrial Design Innovation Center. Representatives of more than 40 enterprises from five cities in Shijiazhuang, Baoding, Cangzhou, Xingtai, and Langfang met with Beijing Shangpin Innovation Design Group, Hytera Communications Co., Ltd. Industrial Design Center, Shenzhen Shengbang International Design Consulting Co., Ltd. and other design institutions. They discussed how to deeply integrate advanced technology and industrial design to help enterprises transform and upgrade during the development process. While understanding the development status of the enterprise, the design agency also displays its own advantages, provides new design ideas and new ideas for the innovative development of the enterprise, and lays a solid foundation for the further cooperation between the design agency and the enterprise.

Q

What are the advantages of 3D printing technology in the application process? Is it suitable for current mass production?

Zhang Xinchen, co-founder of Beijing Shangpin Innovation Design Group: The most prominent advantage of 3D printing technology is that it can directly generate parts of any shape from computer graphics data without machining or any molds, thus greatly shortening the product development cycle and increasing productivity and reduce production costs. Compared with the traditional technology, the cost is reduced by abandoning the production line, and the material waste is greatly reduced. It can produce shapes that cannot be produced by traditional production technology. With a good design concept and design process, 3D printing technology can also simplify the production and manufacturing process, and produce a single item quickly, effectively and cheaply. If 3D printing does mass production, the speed will not keep up for the time being, but 3D printing is definitely a trend. Like new energy vehicles, although it is not mainstream now, it will definitely be mainstream in the future.

Q

How do military companies design exquisite, fashionable, beautiful, generous, and market-demand products?

Chen Huiting, Director of the Industrial Design Department of the Industrial Design Center of Hytera Communications Co., Ltd.: Military companies also need to pay attention to the appearance of their products. This represents the corporate image and brand image. The answer to this question should be traced back to the company's brand value proposition. Industrial design is a tool to understand what products users need. If it is a handicraft, it is a craft level, and a reliable, durable and solid product is a professional-level product. Using industrial design can better understand users' needs and design good products.

Q

How to integrate military products into the concept of industrial design?

Luo Huan, Chairman of Shenzhen Shengbang International Design Consulting Co., Ltd.: In the process of integrating military products with industrial design, the first thing is thinking. We must first change the idea that military products do not need to be designed. Military products also need to serve people; the second is to boldly use talents, or recruit within the unit, or find a professional team. In short, they can make product design more humane and better meet the needs of the market; the third is to look at this matter from a larger dimension. Good design of military products is not only for people, but also for the country.

Q

What are the criteria for the selection of design awards, and what can these awards represent?

Luo Huan: First, these awards are international. If the product is to be competitive or have a say in the world, this is a sign. Second, how to get honor in the international design competition? The main points are as follows: first, whether the product fully takes into account the core element of people; second, whether the product meets the development needs of contemporary society; third, Considering how to integrate advanced technology into the design and serve peope, we can increase the chances of winning.

The report of the Nineteenth National Congress of the Communist Party of China pointed out: “Adhere to the unity of a rich country and a strong military, strengthen unified leadership, top-level design, reform and innovation, and implementation of major projects, deepen the reform of the defense technology industry, form a pattern of in-depth development of advanced technologies, and build an integrated country with strategic system and capabilities.” This is a major strategic deployment made by the Party Central Committee to adhere to and develop socialism with Chinese characteristics in the new era and to focus on the overall situation of national development and security.

The purpose of this event is to improve the level of industrial design and product design capabilities of advanced technology industries in our province, build a matching platform for industrial design needs, create a strong atmosphere of design innovation, enrich the variety of enterprise products, increase added value, and help enterprises produce high-quality products, create famous products, increase efficiency, and strive to transform and develop from "made in Hebei" to "made in Hebei".