A Glamorous Nordic Design Journey -- Opening up Cooperation and Mutual Benefit


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Helsinki time, September 4-10, headed by Shao Jianhua, a member of the Hebei Provincial Department of Industry and Information Technology, the Hebei design delegation composed of a representative from Handan City and the Municipal Bureau of Industry and Information Technology, Shirley Feng, director of the Hebei Industrial Design Innovation Center, and representatives of enterprises in the field entered Northern Europe. This is the second trip to Northern Europe after the Hebei Provincial Department of Industry and Information Technology took the lead in organizing the Hebei Design Delegation to Finland and Sweden to start a journey of design innovation in November last year. We start a journey of design innovation to carry out visits, investigations and innovation exchange activities to advanced design institutions and enterprises in Finland and Sweden, to promote the development of cooperation between Hebei enterprises and the advanced industries and designs of the two countries, and to create new models and new formats of industrial transformation and development under design innovation.


Helsinki City Government Representatives Exchange Forum

Promote Sino-Finnish trade cooperation


On the trip of Finnish design innovation last year, Hebei Industrial Design Innovation Center and Helsinki Design Week signed the "Finland-Hebei Industrial Design Cooperation Memorandum". The two parties will jointly build the Hebei Sino-Finnish Design Park and introduce Finnish design resources for Hebei's industrial design development. Based on the design and industrial development advantages of both parties, we will cooperate with each other in design and manufacturing resources complementation, product import and export, etc., to promote the transformation and upgrading of industries in Finland and Hebei。 Also, we will promote the seamless connection of design resources between the two parties through regular professional exchanges and design project cooperation research.

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During this trip to Finland, Shao Jianhua, Deputy Director of the Hebei Provincial Department of Industry and Information Technology, and delegation members went to Helsinki City Hall. They had discussion and exchanged ideas with Helsinki Economic Development Bureau representatives on promoting business and innovation development cooperation between the two places, which will further develop the industry and design innovation business cooperation between Hebei and Helsinki.

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At the meeting, Zheng Qiongfang, China Affairs Director of the International Affairs Department of the Helsinki Economic Development Agency, delivered a welcome speech; Kalle Toivonen, a senior expert on innovation and digitalization in Helsinki, introduced the innovation and digital development of Helsinki; Wang Xin, Senior business consultant of Finnish Capital Economic Development Agency, introduced HBH investment and business services. Wang Xin said that the Finnish government welcomes foreign companies to carry out business cooperation and entrepreneurship in Helsinki, and provide international investors and companies investing in Helsinki with services such as corporate docking, financing, and talent reserve. Among them, Internet and communications services, smart and clean energy, and life Science and health are the key industries introduced by the Helsinki City Government, which are highly compatible with Hebei's advantageous industrial development. Entrepreneurs from Hebei are welcome to carry out business cooperation and investment development with Helsinki.

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Shao Jianhua, a member of the Party Leadership Group of the Department of Industry and Information Technology of Hebei Province, pointed out at the meeting that Hebei is a major industrial province. The total industrial volume has ranked sixth in the country for 13 consecutive years. In 2018, there were 15,000 regulated industrial enterprises in the province (sales revenue 20 million yuan or more), realizing the main business income of 3.8 trillion yuan, an increase of 5.5% year-on-year; the growth rate of industrial added value reached 5.2%. The Hebei Provincial Government attaches great importance to the development of industrial design and regards the development of industrial design as enhancing industrial competitiveness. The development of modern service industry and major measures to promote economic transformation and upgrading are fully promoted. Industrial design has entered a period of accelerated development in Hebei. Hebei's industry is currently in a period of transformation and upgrading. Industrial design has just started in Hebei. The industrial design market has great demand and development potential. The provincial government is vigorously creating the best policy environment and the best development environment for the development of industrial design, so as to create opportunities for the copperation between Finland and Hebei. Hebei Province will help Finnish design companies settled in Hebei to seek market opportunities, use Hebei’s strong manufacturing foundation to establish processing and sales channels for design products, and is also willing to help Finnish manufacturing companies to establish production bases in Hebei and develop the Chinese market together with Finnish design companies.


Helsinki Design Week 

Appreciate the charm of the largest design festival in Northern Europe


On the afternoon of September 6, local time, members of the delegation participated in Helsinki Design Week.

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Helsinki Design Week was founded in 2005 and is the largest design event in Northern Europe, held every September. The theme of Helsinki Design Week 2019 is "Learning the Climate". The main activity is the "Erotaya 2" series of activities. Erotaya 2 is one of the main venues of Helsinki Week, where various exciting exhibitions and events will be held.

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In the past fifteen years, Helsinki Design Week has never forgotten to integrate design with the urban environment. The members of the delegation stated that industrial development is important, as is the protection of the environment. The old path of unsustainable development can no longer be taken. It is now in Hebei Province. In an important stage of industrial upgrading and transformation, manufacturing companies must lead by example and protect the environment in which we live together.

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Enter the Finnish and Swedish innovation institutions 

To investigate and research for finding cooperation


During this trip, the Hebei design delegation visited Finnish innovation institutions such as the Finnish Design Museum, driverless car design company SENSIBLE4, ISKU, ED design company, etc., to learn about Finnish design and industry development and experience, exploring opportunities for opening up Hebei’s industry and corporate internationalization.


SENSIBLE4, a Self-driving car design company 

To create a green future


Sensible4 is the most advanced representative of robotics technology. 30 years of research on mobile robots has enabled SENSIBLE4 to have revolutionary research and breakthroughs in autonomous vehicles. Through autonomous driving software, all types of vehicles can operate in different driving environments throughout the year.

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Sensible4 is committed to building a world without private cars, a world with fewer cars, less congestion, better air quality, and a safer world. Sensible 4 hopes to improve the efficiency of public transportation through self-driving buses and other forms of shared driverless vehicles, thereby releasing urban vitality and providing a cleaner and more sustainable future for mankind.

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The members of the delegation experienced the company's early design product-Lidar driving cars, and had a discussion with Mr. TOMMI, the person in charge of SENSIBLE4. Comrade Shao Jianhua said that the industrial structure of Hebei Province has been continuously optimized. Automobiles, electrical machinery and equipment, and special equipment have become the main forces driving the development of the equipment industry. He hopes that the two parties can further develop cooperation in the future for mutual benefit and win-win results.


Finnish Design Museum

 Internationally-recognized national professional design museum

The Finnish Design Museum was established in 1873. The exhibits in the museum were looted by enemy forces during World War II. In 1978, the Finnish government re-established the Design Museum in a building in the center of Helsinki. The Finnish Design Museum is one of the earliest museums related to visual design in the world. The museum has a collection of more than 75,000 design objects, 45,000 paintings and 125,000 photos.


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The curator of the Finnish Design Museum, Mr. Yuka Savorlain personally received Gao Heping, Deputy Mayor of Handan Municipal People's Government, Shirley Feng, Director of Hebei Industrial Design Center, and other delegation members. He explained the exhibits collected by the Finnish Design Museum.

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When visiting the Finnish Design Museum, Gao Heping, deputy mayor of Handan Municipal People's Government, pointed out that China-Finland exchanges and cooperation in the field of design are an important part of China-Finland cultural exchanges and cooperation, with great potential for development, and both parties can further explore new cooperation opportunities.

ISKU

Finland's largest furniture company

ISKU was founded in 1928 and is Finland’s largest furniture company. It has several ISKU centers in Finland and Europe. Its office and public furniture are mainly used in schools, office buildings, public spaces and other places. Its business covers Finland, Northern Europe, the Baltic Sea, Poland. , Russia and the Middle East, with an annual turnover of more than 140 million euros (2016), and a total of more than 750 employees in Finland and overseas. ISKU is the first furniture company in the furniture industry in the Nordic countries to obtain the original environmental system certification in accordance with the ISO 14001 standard. The furniture uses high-quality raw materials, actively promotes sustainable development, and is processed and produced in Lahti, Finland. At present, Isku hopes to find partners in China, explore the Chinese market, and build a made in finland furniture brand in China.

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The members of the delegation and the head of ISKU negotiated on assisting the ISKU brand to enter and expand the Chinese market and promote mutual understanding. We hope to form a strategic partnership to introduce ISKU, a Nordic design brand into China, and realize localized production in the future.



      Petangon Design

Focusing on strategy and multidisciplinary design for more than 20 years

Founded in 1996, Pentagon Design is a leading interdisciplinary design agency in Northern Europe, focusing on strategy and multidisciplinary design. For more than 20 years, it has helped enterprises and public organizations develop customers, exert value, create brands, and innovate operating model products and spaces. Pentagon Design is a customer-oriented, excellent partner that promotes common creative innovation and ensures quality results. Its design work is committed to creating positive impact and sustainable growth.

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After the visit, the members of the delegation had a discussion with Mr. Arni, the head of Petangon Design, to discuss the added value of design to the industry.


ED Design

An all-round design company


ED-Design was established in 1990. The founder Hyvonen was a member of the board of directors of the World Design Organization (formerly the International Industrial Design Federation) and was invited as a judge of many international design awards, such as the German Red Dot Product Design, Concept Design Award, etc. . The company's service areas cover strategic planning, industrial design, mechanical design, user interface design, model and prototype design, information and communication technology, utility vehicles, home construction, healthcare and industrial equipment. Customers include Thermo Fisher Scientific, GE Healthcare, Nokia, LG.Skype, etc.

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During the exchange and discussion with the management staff of ED Design Company, the members of the delegation said that at this stage, the company is facing the problem of transformation and upgrading, and product design is an indispensable content. This visit saw the high level of design ability of ED Design Company. Hope we can cooperate with ED to achieve the goal of mutual benefit and win-win in the future.

At the second stop of the Nordic trip, the Hebei design delegation came to Sweden, known as the “global manufacturing power, one of the world’s most automobile-savvy countries, and a major design country”, to communicate and connect with Swedish innovative companies and design institutions. The delegation explored the high-end development experience of the integration between Swedish manufacturing and design, and sought business opportunities for cooperation between Hebei enterprises and Swedish enterprises and design agencies.


Volvo 

One of the world's top 20 car companies


Volvo is the largest automobile company in Northern Europe and one of the world’s 20 largest automobile companies. Its group is headquartered in Gothenburg, Sweden. As Sweden’s largest industrial enterprise, Volvo Cars has production bases in more than 20 countries and regions around the world, and has more than 190 markets in business activities, with customers concentrated in Europe, Asia and the Americas.

The Volvo Car Museum is located by the sea in Gothenburg, Sweden’s second largest city. It is a must-see attraction in Gothenburg. Sightseeing in it is like traveling through time and space. The Volvo Automobile Museum exhibits all the models from Volvo's first "Jacob OV4" produced in 1927 to the latest design models. In addition to cars, Volvo's concept cars, buses, trucks and even aircraft engines are also displayed. 

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The delegation members came to Volvo Test Drive Center. Vice President Magnus Olsson of Volvo Group introduced Volvo's global business layout and business development in China. The delegation members personally tested Volvo's latest full range of train models; , Accompanied by Liu Ying, Director of Government Affairs of Volvo Cars Asia-Pacific Region, the delegation visited the Volvo Museum. As one of Sweden's important industries, Volvo demonstrated its unique insights in the Swedish automotive industry and advanced development experience in intelligent human-vehicle communication systems, safety, design, and environmental protection to members of the Hebei delegation.

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CEVT Geely Automobile European R&D Center 

The R&D and design core link of Volvo and Geely

CEVT is a wholly-owned subsidiary of Zhejiang Geely Holding Group. The group's subordinate car brands include Geely, Volvo Cars, Lynk & Co, Parkstar, Proton and Lotus Motors; it also owns commercial vehicle brands including London electric cars and long-range commercial vehicles.

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The members of the delegation came to CVET to visit and learn. Wei Gangxian, Vice President of CEVT, Geely Europe Innovation Center Chief Commander, and Mikael, CEVT Innovation Strategy and Concept Leader respectively introduced the overall business situation and innovation experience of CEVT. The members of the delegation visited the new Lynk & Co model based on the CMA architecture jointly created by Geely Automobile and Volvo Cars, and experienced its latest model VR activities to learn about advanced automobile R&D technology and design concepts.

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Mandaworks Architects

International design studio


Mandaworks is a progressive and modern design studio engaged in architecture, landscape architecture, urban design and comprehensive planning. The Stockholm-based studio was established in 2010 and is owned and operated by partners Martin Arfalk and Patrick Verhoeven. Mandaworks is currently committed to achieving a diverse portfolio of projects in Sweden and abroad, including public spaces, landscapes and master plans. In recent years, Mandaworks has been vigorously pioneering innovative cooperation projects in China. Among them, it is well-known to rebuild Shenzhen Dameisha Seaside Park. At the same time, they also cooperate with domestic universities to provide internships and job opportunities for students.

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The members of the delegation and the staff of Mandaworks discussed smart city planning, smart sustainable ecological city design and other related topics, hoping to introduce the urban design and advanced architectural design of Mandaworks into Hebei, and build a beautiful Hebei with the power of design.

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With major opportunities such as the coordinated development of Beijing-Tianjin-Hebei, the construction of the Xiongan New Area, and Beijing's cooperation with Zhangjiakou to host the 2022 Winter Olympics, Hebei's industry will continue to insist on industrial transformation and upgrading. Industrial design has just started in Hebei, and the industrial design market has great demand and great development potential. Finland and Sweden are the birthplaces of Nordic design. This time the Hebei design delegation went to Finland and Sweden for investigation and research, which was carried out by design agencies and companies in Hebei and the two countries. The new chapter of cooperation is conducive to accelerating the transformation and upgrading of Hebei's industry and building an innovative development system, which expresses Hebei's determination to accelerate industrial transformation and upgrading, and promote the accelerated transformation of "Hebei Manufacturing" to "Hebei Creation" under the guidance of industrial design Confidence and determination.


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