Not long ago, Beijing Dijiujia Network Technology Co., Ltd. and Beijing Zeer Design Co., Ltd. settled in Hebei Industrial Design Innovation Center, and Beijing Yuehui Brand Creative Planning Co., Ltd. settled in Qinhuangdao Zhongrui Design Port...
Nowadays, more and more design companies from Beijing and Tianjin have settled in Hebei, and the design talents of "drifters in Beijing" are gradually returning. With industrial design lectures and industry matchmaking conferences held in various parts of our province, companies have never understood industrial design to become familiar with each other day by day, and hope to empower the industry through industrial design and further enhance the added value of products.
Design innovation helps companies move towards mid-to-high end
On July 25, the reporter walked into Shengzhi Industrial Design Company in Hebei Industrial Design Innovation Center, and saw all kinds of baby carriages such as twisted cars, balance bikes, and tricycles on display. "We are upgrading the stroller for our customers. The office is a bit messy." Ma Shiting, who returned to his hometown to start a business from Beijing, said embarrassedly.
One of the problems that the enterprise gave to Shengzhi was: transforming the twisted car.
He bought one of the most common twisting cars on the market, and Ma Shiding led the team to study its shortcomings: the arc edges are hard and rough; the car body is too large and it is inconvenient for children aged 2-3; the appearance of the twisted cars of various brands are similar.
Two months later, Shengzhi produced the modified version 1.0 product for the customer. The outline of the twisted car is designed into an oval shape, with a rubber band added to the edge; the seat is not only covered with rubber, but also 3 adjustable gears are set according to the length of children aged 2-6. At the same time, Shengzhi also designed the 2.0 version of iterative products for customers, by adding laser belts, making the twisting car more cool.
This new version of the 1.0 version of the Twisted Car has been produced in a baby carriage company in our province and will be put on the market soon.
"I just came back from Shanghai to participate in the baby products exhibition, and now I have more confidence in our new products." The person in charge of the stroller company said that this new product has a novel appearance, unique design, and is environmental protection and safety. He gave high score to the baby car.
The person in charge told reporters that the current price of common twisted cars on the market is about 100 yuan, the market is homogenized and the competition is fierce. In the mid-to-high-end market, high-quality twisted cars not only have a wider market space, but also can obtain higher profits. This new twisted car, which is expected to cost 299 yuan, stands out among similar products with its bold and innovative design, and will become an attempt for the company to enter the mid-to-high-end market.
"Our local companies generally have the awareness of industrial design. They used to go to the south to find design companies. Now you can find high-level design companies from Beijing in Shijiazhuang, and you will definitely launch more new products in the future." The person in charge of the stroller company said, after the new products are put on the market, the two parties will further strengthen cooperation based on market feedback and launch a series of baby and child products for the mid-to-high-end market.
Since the beginning of this year, Ma Shiding’s company has received more than ten orders for the design of fitness equipment grips, hand-held security inspection equipment, and household cleaning brushes. The current total contract value has exceeded that of the whole year of last year. "Now there are more and more jobs, and the market for industrial design in Hebei is expanding." Maasting said.
Shaping the brand and enhancing the added value of the brand
Shijiazhuang Xingchunyuan Agricultural Technology Co., Ltd. has perfect technology in the field of fresh mushroom cultivation, and now it has begun deep processing of mushrooms, extending the industrial chain, and increasing the added value of products.
"The quality of our fresh mushrooms is among the best in the industry, but the price and profit are still not ideal." said Zhao Baohua, deputy general manager of Shijiazhuang Xingchunyuan Agricultural Technology Co., Ltd., taking small oyster mushrooms as an example. The price is about 5 yuan, and the price of dried mushrooms can reach about 150 yuan. An Australian company’s dried mushroom products can be sold for 20 yuan per package of 30 grams.
Although the price is high and the profit is large, instant products such as dried mushrooms or mushroom powder are rare in the domestic market. The vast market and mature technology of its own make the company confident in the development of deep processing of mushrooms. However, shortcomings in the overall packaging and marketing of the product have made it difficult for companies.
Previously, the company’s fresh mushrooms were mainly sold to large supermarkets, chain hot pot restaurants, etc. The requirements for the outer packaging of the products were relatively low. However, ready-to-eat products directly face consumers. At a time when consumer product sales are becoming increasingly fierce, products with "connotation" also need to be "high-value".
Industrial design has become an important starting point for companies.
In May, the company began to talk with Beijing Zeer Design Co., Ltd., hoping to cooperate in product positioning, packaging design, publicity planning, etc., so that industrial design can be embedded in product packaging. While improving product recognition, the product can attract consumers and quickly promote the brand.
Now, Zell Design Company has completed multiple versions of LOGO design for Xingchunyuan, and is designing the company's outer packaging. After the complete design is completed, Xingchunyuan will obtain the consistency of the visual system, the product packaging will be more eye-catching, and the products will be more recognizable. While extending the industrial chain and enhancing the added value of products, Xingchunyuan will be known as its own brand.
Break through fierce competition
Enhance product competitiveness
Liang Jin, the chief engineer of Hebei Fengyuan Technology Co., Ltd., shined when he saw the new smart water meter after the design. "If this product is on the market, you will know it is from Fengyuan at a glance." Liang Jin said.
This new smart water meter was designed by Beijing Top Design Co., Ltd., which is also one of the earliest design companies settled in Hebei Industrial Design Innovation Center.
At present, the new product has entered the mold-opening stage, and mass production is expected by the end of August. Liang Jin said that the appearance of smart water meters on the market is similar, with mature internal structure technology and little difference. The market is very fierce. "We hope to use industrial design to improve the appearance of products so that customers can recognize them at a glance, so that the products are more competitive."
There are more than 120,000 manufacturing companies in our province with a complete range of industrial categories, but a considerable number of manufacturing companies have a surplus of low-quality and low-end products and a shortage of high-tech and high-end products. Companies want to find a breakthrough in the fiercely competitive, and industrial design has become an unanimous choice.
Last year, through the Hebei Industrial Design Innovation Center, Zhongheng Technology and Top signed a cooperation agreement on the appearance design and structural design of the intelligent control cabinet of the heat exchange station, and the designed product will be available soon.
Through design, the intelligent control cabinet of the heat exchange station, which originally took three people a week to assemble, can be shortened to two workers in one day; the new product also embeds the intelligent data processing module, which saves at least 5% to 10%. At the same time, standardized and modular production reduces the impact of employees' technical level on products, product quality is improved, and market competitiveness is further enhanced.
Although industrial design provides a powerful starting point for companies to enhance product competitiveness, there are still some manufacturing companies that have insufficient understanding of the role and value of industrial design.
Huo Zhenguo, general manager of Hebei District of Beijing Top Design Co., Ltd., believes that industrial design is still in the "ice-breaking stage" for Hebei. He hopes that Hebei's manufacturing companies and design companies can make good use of the tool of industrial design to make Hebei manufacturing better and more competitive.
Trainee reporter Feng Yang
Reporter Mi Yanze
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