On October 16, 2017, Hebei Province officially promulgated “Several Policies and Measures on Supporting the Development of Industrial Design”, intensifying efforts to promote the development of industrial design innovation as an important breakthrough for the promotion of industrial transformation and innovation in our province.

We all know that it is a good policy. However, there are many foreign and local related companies have certain problems and doubts about the content of the policy. We have made a unified review of the issues people are concerned about and hope to answer questions for you.

First, why should Hebei develop industrial design?

1. Why did Hebei Province choose industrial design as a breakthrough for industrial transformation and upgrading?

Because Hebei Province is a large industrial province, but it is far from a strong industrial province. A considerable number of manufacturing enterprises have not found a suitable breakthrough point and focus in industrial transformation and upgrading, and they are still at the lower end of the national industrial division of labor system.

Industrial design plays an important role in enhancing the added value of products. According to research, every 1 RMB invested in industrial design in Guangdong has driven the economy by more than 100, reaching 1:101.03. Therefore, the implantation of industrial designs can quickly improve the grades of the products, added value, and profits of existing products and increase the competitiveness of the industry?

2. What are the key issues that restrict the development of industrial design in Hebei Province?

The enterprises in Hebeiarenotwithout industrial design, but do not understand industrial design. They use industrial design unconsciously at low levels of application. Enterprises do not have high awareness and the market demand for industrial design is not clear, and corresponding design service companies and support organizations will not develop.

3. How to solve the problems that restrict the development of industrial design in Hebei Province?

From promoting the market demand and expanding service provision, on the one hand, both parties exert their efforts to support enterprises in purchasing industrial design services and implementing design achievement conversion measures, encouraging enterprises to extensively apply industrial designs to expand market demand.On the other hand, through introducing and fostering industrial designs professional companies’ development to provide high-quality industrial design services for manufacturing companies, allowing companies to truly see the benefits of industrial design.

At the same time, focusing on key industry products, key industrial clusters, and gathering design resources to strengthen design innovation to achieve key breakthroughs. There is a saying in the industry that "the position of the designer determines the height of the company within the industry." Through typical cases, corporate benchmarks, and design quality, companies can profoundly comprehend this sentence. Therefore, it can guide enterprises in transition to service-oriented enterprises led by design innovation.

Second, the problem that industrial design companies are most concerned about

1. What is the special meaning of stressing the definition of industrial design at the beginning of the policy?

At the beginning, the definition of industrial design was based on its narrow definition and extended the product's service and brand. It can be said that this is the Hebei version of industrial design. Such a definition is specific to the specific industrial base and development stage in Hebei, especially the requirements of industrial transformation and upgrading.

Industrial design is a part of existing industry that lacks the most in Hebei. Hebei has a huge manufacturing system and a good manufacturing base, but it only earns a small amount of processing profits, that is, lack of good product design and well-known brands. The industrial design implantation can quickly improve the grades, added value, and profits of existing products in Hebei Province and increase the competitiveness of the industry. This is the fundamental purpose of Hebei to support and develop industrial designs.

2. What specific support policies can industrial design companies obtain?

For industrial design companies that have been established for more than two years and have served more than 50 enterprises, the provincial government has awarded 1 million yuan for the provincial industrial design demonstration enterprise.

For the well-known design institute (company) branches and well-known design master studios officially registered in our province and normally operating for more than one year, the provincial government has given one-time operating subsidies of 2 million yuan and 1 million yuan respectively.

Cities provide free office space for industrial design agencies (companies) that have been introduced for at least 3 years.

In addition, industrial design companies have their own support policies for transforming their own design results and obtaining domestic and international industrial design awards.

3. What are the preferential tax policies for industrial design companies?

The industrial design enterprises in Hebei that have been certified as high-tech enterprises will be subject to a 15% tax rate for corporate income tax.

The employee education expenditure incurred in the industrial design enterprise, which does not exceed 8% of the salary and salary, is allowed to be deducted when the taxable income is calculated.

Industrial design companies provide income derived from technology transfer, design development and related technical consulting and technical services, and are exempt from VAT. The eligible industrial design expenses incurred by the company are pre-tax deductions.

4. Why do you give operating subsidies to "introducing domestic and foreign industrial design agencies?"

The existing industrial design companies in Hebei are far from meeting the needs of the transformation and development of Hebei manufacturing industry. With the openness and cooperation mentality, it is necessary to welcome well-known domestic and foreign design agencies to the Hebei office for entrepreneurship.

The first is to better provide high-quality industrial design services for the manufacturing industry in Hebei Province.

The second is to set benchmarks and role models for local industrial design companies in Hebei Province, and to boost the strength of industrial design enterprises in Hebei Province.

5. How can the well-known design agencies and design studios settled in?

First, the main reason that design agencies and design firms can survive is that they have a market that they depends on. Hebei has more than 120,000 manufacturing companies and has a good manufacturing base. It is in a critical period of transformation and upgrading and has huge potential for industrial design.

Second, the second part of the “Several Policy Measures” is “inspire the demand of industrial design market”, and proposes to encourage enterprises to purchase industrial design services, support the transformation of industrial design results, support enterprises to participate in design innovation competitions, and strengthen intellectual property protection. Four measures to stimulate market demand. Hebei stores a huge market for industrial design and will certainly attract and retain a large number of high-end design institutions and design companies.

6. How to protect the intellectual property of the design company's products?

Encourage enterprises and individuals to apply for patents, registered trademarks and copyrights for industrial design results, encourage the labeling of design agencies or designers on products or packaging, and protect industrial design innovations and designers’ rights.

We crack down on illegal acts of infringement, counterfeiting, piracy, and other violations of intellectual property rights in accordance with law and include them in the “black list” of social credit.

Third, special Issues of Local Manufacturing Enterprises in Hebei

1. What support policies can manufacture companies enjoy?

We will provide financial support for the construction of industrial design centers of manufacturing companies, the purchase of industrial design services, and the conversion and application of industrial design results.

For a manufacturing company that establishes a relatively independent industrial design center, the provincial government will award 1 million yuan after it has been assessed that it has met the provincial industrial design center standards, and it awards 1 million yuan if it meets the standards of a national industrial design center.

A manufacturing company may apply for an award for the purchase of industrial design services. The award standard is 50% of the actual amount of the service contract, and the maximum amount is no more than 200,000 yuan. The company shall award compensation for enterprises that have established a stable and cooperative relationship with industrial design agencies for more than three years. The standard can be increased to 500,000 yuan.

For those projects that have been verified and approved for the transformation and application of industrial design results, 50% of the approved expenditures will be paid to the awards, and the individual items will not exceed 1 million yuan.

The eligible industrial design expenses incurred by the company are pre-tax deductions.

In addition, there is still certain support for the building of talented personnel in the enterprise and winning prizes in the competition.

2. Which type of product design is supported by Hebei?

There are two main aspects, one is the products of Hebeiexisting manufacturing companies, such as medical electronics, dairy products, plant protein beverages, ceramics for daily use glass, clothing, bags, furs, etc., through the implantation of industrial design to improve product additions Value and brand influence.

Another aspect is the development of high-end and high-tech industries such as robots, smart terminals, smart homes, wearable devices, home appliances, communication products, and audio and video products through investment promotion and industrial design transformation.

3. How does industrial design promote the transformation and upgrading of industrial clusters in Hebei?

Hebei Province has a large number of industrial clusters,such as machinery and equipment, electrical and electronics, construction and building materials, textiles and clothing, food and agricultural by-products processing, cultural tourism and body products, leather products, bio-pharmaceuticals, automobiles and spare parts. It will adopt “design + technology” and “ "Design + Brand" and "Design + Culture" to promote the transformation and upgrading of key industrial clusters.

The "design + technology" innovation in mechanical equipment, electrical and electronics, bio-pharmaceuticals, automobiles and spare parts will be incorporated into the design of the product's appearance, structure, and technology to realize the intelligent human-machine interaction.

To provide branded services such as image design, product promotion and sales channel docking for food agricultural and sideline products processing, textile and clothing, leather products, and cultural tourism, and to create a distinctive brand system with a high degree of recognition for the realization of traditional industries. Branding, improve the competitive advantage of the core economy;

Integrate agriculture and tourism with “Design + Culture” to create an ecological leisure base that integrates Hebei culture with agricultural production, tourism and tourism, and ecological popularization. The development of adjustment and optimization of the structure of the agricultural industry and the development of a special tourism system New pattern.

4. What are the considerations for giving high awards to companies that have won international design awards?

This measure is to encourage everyone to “go out”. First is to demonstrate Hebeidesign and innovation achievements and to win honors for Hebei. Second is to strengthen learning exchanges with internationally advanced regions and keep abreast with the frontier concepts and development trends of industrial design.

Fourth, the question of creating Hebei industrial design brand

1. Why is the award for "one week" winner higher than that of foreign well-known design award?

The Industrial Design Innovation Contest and Hebei International Industrial Design Week “One Week” will be the platform forexchanges and cooperation with industrial design at home and abroad, and it will also be the voice of Hebei at home and abroad.

The purpose of awarding gold medals in industrial design innovation competitions is to allow domestic and foreign industrial design agencies and masters to turn their attention to Hebei, to allow all domestic and international industrial design forces to understand Hebei, to understand the huge market demand for industrial transformation and upgrade in Hebei, and to understand the development of industrial design in Hebei. With determination and confidence, it is only in this way that all parties can gather strength and gather a variety of resources, taking industrial design as a breakthrough point and accelerating the transformation and upgrading of Hebei Province.

2. What industrial design activities will be supported in addition to "one week"?

The various industry segments in Hebei industry will organize corresponding industrial design activities. The relevant industry associations, universities and industrial parks will hold various forms of industrial design competitions, forum exchanges, and exhibitions.

Hebei sincerely welcomes all kinds of international and domestic industrial design special events to be held in Hebei, and Hebei will actively support the funding awards and other aspects. For major activities approved by the provincial government, a subsidy of no more than 3 million yuan shall be granted based on the actual scale, expenditure, and effect; for major international exchange activities, subsidies may be granted on a case-by-case basis.

3. How to make the domestic and foreign industrial design circles approve the Hebei Industrial Design Innovation Competition?

With regard to the Industrial Design Innovation Competition, Hebei Province will introduce market-oriented measures and strengths to create a government-sponsored, market-led, influential brand competition in China. The standards for special awards and gold awards are recognized by an industry. The standards and credibility of the review committee have made the standards relevant only to the technical, artistic and aesthetic aspects of industrial design.

The principle of adhering to the non-compliance, the special award and the gold award may not necessarily exist year after year, and may be vacant, but as long as it is recognized, it can withstand inspection, stand up to scrutiny, and stand up to practice. Only such a gold medal can demonstrate the strength and charm of the Industrial Design Innovation Competition, and it can also be recognized by all walks of life.

Fifth, how is the strengthen support of industrial design development

1. What kind of organization is the industrial design innovation center to be built at the provincial and municipal levels?

The Hebei Industrial Design Innovation Center has been established. It is a private non-enterprise unit registered by the Provincial Civil Affairs Department, and the Provincial Department of Industry and Information Technology is its business unit.

Hebei Industrial Design Innovation Center was co-sponsored by Hebei Electronic Information Products Supervision and Inspection Institute and Shenzhen Industrial Design Industry Association with a registered capital of RMB 300,000. The current office is located at No. 136 Huanghe Avenue, High-tech Zone, Shijiazhuang City, Hebei Province.

The city-level industrial design innovation centers established in each city will also be gradually established based on the model of the Hebei Provincial Industrial Design Innovation Center.

2. What is the positioning and role of the Hebei Industrial Design Innovation Center?

Hebei Industrial Design Innovation Center is located in Hebei Province to promote the development of industrial design of the main social forces, shoulder the top industrial design development and promotion of Hebei Province, the main task of comprehensive promotion.

The main tasks are to gather high-end innovation resources, promote advanced design concepts, foster high-end design talents, promote international design exchanges, enhance the ability of independent manufacturing innovation, build an integrated service platform for industrial design development, and promote the deep integration of industrial design and manufacturing. Provincial industrial transformation, upgrading, innovation and development provide strong support.

3. Which industrial design parks will Hebei build?

The well-established industrial design parks include Xiong'an New District International Design Eco-city, Shijiazhuang Industrial Design Innovation Park, Qinhuangdao Zhongrui Design Harbor, Qinhuangdao Design Plaza, Beidaihe Design Gallery, and Tangshan Industrial Design Park.

In addition, each city in Hebei Province will also establish a professional design park according to the characteristics of its own industry. At the same time, it will provide free industrial offices (companies) with no less than 3 years of free office space.

In respect of the construction of the park, the provincial government has given support and support to land use protection, finance and taxation, project construction, and public services.

4. What industrial design public service platforms?

Hebei will introduce a number of domestic and international innovative design public service platforms through the Industrial Design Innovation Center, such as the Fab Factory, Creative Design Institute, Green Design Standards Institute, New Materials Laboratory, Big Data Design Resource Platform, 3D. Printing public practice platforms such as the Innovation and Practice Center.

The public service platform mainly provides services for design and innovation activities of industrial design companies and manufacturing companies, including online resource data, results display and other platforms, which is convenient and quick design and docking, as well as off-line rapid prototyping of molds and hand tools, and engineering inspection. It also provides product trial production, testing and testing.

Sixth, the problem of policy advocacy

1. How to publicize policies and measures that support the development of industrial designs?

The first priority is to ensure that the documents are publicized and implemented. Hebei has developed the “Promotion Plan for Supporting the Development of Industrial Designs” and launched mobilization of media coverage at all levels in the province (including shooting feature films and setting up “Industrial Design” columns). The “Industrial Design Depth Line” special event organized an industrial design auditorium and organized a new media promotion platform for accurate push.

At the same time, through the Shenzhen International Industrial Design Exhibition, China Industrial Design Exhibition and other series of exhibitions and exhibitions to promote Hebei's industrial design.

2. How to create an atmosphere of industrial design development in Hebei Province, especially in companies and ordinary citizens?

Hebei Province will organize several industrial design activities. Introduce market mechanisms and strengths to carry out special brand activities such as the Industrial Design Innovation Contest, Hebei International Industrial Design Week, and mobilize the enthusiasm of the manufacturing and design institutions through award-winning competition awards, and provide free access to companies, designers, college teachers and students, including ordinary citizens Open up international summit forums, creative workshops, design tours, domestic and international design exquisite exhibitions and other series of supporting activities.

On the one hand, it promotes the in-depth exchanges between Hebei design industry and manufacturing industry and domestic and foreign outstanding design masters and design institutions, grasps the latest development trends and trends of the industry, and enhances the development level of the design industry;

On the other hand, it led the whole society to learn about industrial design, interactive participation, experience design innovation, let citizens feel the changes that design brings to life, integrate design into people’s livelihood, and realize the participation of all people in industrial design development. Create a strong atmosphere for industrial design development at all levels.

Seventh, the following two questions are alsoconcerned by many people.

1. How to introduce and train high-end industrial design talents?

Encourage colleges and universities and foreign well-known design institutes to jointly run schools and encourage outstanding industrial design talents at home and abroad to engage in industrial design research and teaching.

Support institutions and enterprises to jointly build industrial design industrial training bases and order-based talent training bases, implement special training programs for 10,000 entrepreneurs, and conduct on-the-job training for industrial design practitioners.

Incorporate industrial design talents into high-level personnel training and selection scopes, explore and establish industrial design talents evaluation, training, incentive, and flow mechanisms, and provide relevant policy support.

2. How can the financial support mentioned in the policy measures be put in place?

Hebei's relevant departments are drafting the "Administrative Measures for Special Funds for Industrial Design in Hebei Province", which will include purchase of industrial design service awards and operating procedures, industrial design achievement conversion projects and awards, and other series of documents.

At the same time, supporting documents such as provincial-level industrial design demonstration companies, industrial design centers, and industrial design and creative industrial parks must be issued. In these supporting documents and operating procedures, the work processes, awards, and awards for each fund will be clearly defined.

Finally, as the Hebei Provincial Government's professional support platform and strategic partner to promote the development of industrial design innovation, the Hebei Industrial Design Innovation Center has been working hard to bring the innovative role of industrial design into play, and promotes the deep integration of industrial design and Hebei manufacturing to become the provincial industry. Improve quality, increase efficiency, and provide strong driving force for transformation and development.