Traditional Festival in Japan

By Yuta Takahashi and Calligrapher Mami

Gloden A’ Design Award Winner

In Packaging Design Category, 2016-2017.

Gift towel package: We designed gift towers for traditional festival in Japan, Ehime. We did its package with “Imabari tower” which is produced in Ehime for aiming to fuse a tradition and an innovation. The box is made of paulowria wood. It is suitable for strong towels so that it has the quality of being moistureproof. The white packaging symbolizes the color of the towel. And by the collaboration with the calligrapher Mami, the words of thanks to those who supported the festival are written on it.