Pentawards packaging award

Shiseido is a famous Japanese cosmetics brand. The name is derived from the Chinese "Yi Jing" in "To the Kun Yuan, ten thousand goods and materials grow", the meaning of Shiseido is to breed new life and create new value. “To the Kun Yuan, ten thousand goods and materials grow” means “praising the virtues of the earth. She has nurtured new life and created new values.” This name is the reflection of Shiseido’s image, combining aesthetics and consciousness of the East with Western technology and business practices, combining advanced technology with traditional ideas, and interpreting implicit Eastern culture with Western culture. 

Won Bronze Pentawards of 2017.