Hosted by People's Government of Julu County and organized by Hebei Industrial Design Innovation Center as well as co-organized by Shenzhen Industrial Design Profession Association, the seventh Design Lecture whose theme is“Brand Driven by Design”and the fifth “Design & Manufacture”Industrial Matchmaking Conference were held in Julu County on January 29, which were supported by Shenzhen RITO Creative and Design Group, Shenzhen ZouDesign Industrial Design Co., Ltd.and Beijing Top Design Co., Ltd. 

Part 1

The Seventh Design Lecture in Julu County—“Brand Driven by Design” 

On January 29th, the seventh Design Lecture was held at Huafeng Hotel of Julu County. Some designers from different design companies, such as RITO, ZouDesign and TOP Design, shared some cases with us to demostrate that design was the useful tool for realizing transformation and upgrading of industries.

Part 2

5th "Design x Manufacture" Industrial Matchmaking Conference

In the afternoon, the fifth "Design X Manufacture" industrial matchmaking conference was held, which was hosted by Dylan Yan who is the operation director of the Hebei Industrial Design Innovation Center (HIDC). In the conference, some local companies introduced their products and the difficulties they met, and design agencies also said their advice on the products. After introduction, they communicated with each other about product design and brand design.

Dylan Yan, operation director of Hebei Industrial Design Innovation Center (HIDC)

Jia Xiaobu, Design director of Beijing Top Design Co., Ltd.

Simon Zou, Founder of Shenzhen ZouDesign Industrial Design Co., Ltd.

Yang Yanyan, brand director of Shenzhen RITO Creative and Design Group

Communication between designers and local enterprises