On November 17th, under the guidance of Industry and Information Technology Department of Heibei Province, the 22nd Design Lecture& the 46th "Design × Manufacturing" industry matchmaking conference was held at Baigou New Town Museum, which was hosted by Baigou New Town Management Committee, organized by Hebei Industrial Design Innovation Center, and endorsed by Shenzhen Industrial Design Profession Association.

▲Baigou design lecture site

More than 150 people attended the meeting. The main attendees were: Yang Jianjun who is the Secretary of the Party Working Committee of Baigou New City and the Director of the Management Committee, Zhang Tiezhu who is the Member of the Party Committee of Baigou New City and the Deputy Director of the Management Committee, Jin Xuefei who is the Director of the Social Business Division of the Baigou New City Economic Development Bureau, Wang Mingli who is the Principal Staff Member of the Bureau of Economic Development of Baigou New City, Shirley Feng who is the Director of Hebei Industrial Design Innovation Center, Yan Shi who is the Operation director of Hebei Industrial Design Innovation Center, Chen Jie who is the director of the Development Department of the Hebei Industrial Design Innovation Center, and design agency guests, enterprise representatives of Baigou New City .

The event was hosted by Chen Jie, Director of the Development Department of Hebei Industrial Design Innovation Center. At the meeting, Zhang Tiezhu, member of the Party Committee of Baigou New Town and deputy director of the Management Committee, delivered a speech.

▲Zhang Tiezhu, member of the Party Committee of Baigou New Town and deputy director of the Management Committee

Baigou New City, located in the northern part of Baoding and adjacent to Xiong'an New District, is the historical metropolis of Yannan. It is the “China's luggage capital” and “China's major commercial and trade town” in the new era. It is an important business hub connecting Beijing, Tianjin and Hebei. Under the trend of structural reform on the supply side, the impetus of the “Made in China 2025” policy, and the great opportunity of the establishment of the new airport in Beijing in Xiong’an New District, Hebei Baigou has ushered in new opportunities for development.

Industrial design is the leading link in the manufacturing industry and an important guide for industrial transformation and upgrading. Located at the source of the value chain and at the forefront of the innovation chain, it plays an indispensable role in optimizing the economic structure, enhancing development momentum and enhancing industrial competitiveness. The Baigou government attaches great importance to the development of industrial design, and has allocated 50 million yuan of special funds to encourage enterprises to develop industrial design, make full use of existing design innovation resources, accelerate the construction of innovation subjects, carriers and platforms, and innovate innovative factors such as Baigou services, talents, and technology finance. With industrial design as the starting point,the government helps Baigou transform from “Made in Baigou” to “Created by Baigou”, realize the linkage of regional brands and characteristics, open up the road of industrial industry innovation, accelerate the deep integration of industrial design and luggage industry, and strive to create independent brands.

Information about Baigou Luggage

Up to now, there are 4136 production enterprises, 172 supporting enterprises, and 7412 related tertiary industry enterprises, employing more than 70000 people, with an annual output of 800 million bags and more than 1500 self-owned brand bags, including 32 “famous trademarks of Hebei Province”, 19 “Hebei Famous Brands”, 11 “Quality Products of Hebei Province” and 45 enterprises passing the international quality management system certification. There is a huge design space for industrial design and brand creation.

Luggage is the leading industry of Baigou New City. With more than 30 years of development from weak to strong, it has radiated 6 counties(cities), 55 townships and more than 500 natural villages. More than 100 categories and millions of designs and varieties are produced, including student bags, trolley cases, leisure bags, camera bags, computer bags, gift bags and various packaging bags, which are sold to large, medium and small cities in various provinces and cities across the country and exported to more than 190 countries and regions such as Russia, Yugoslavia, France, Australia, South Africa.

Design Lecture

Design enables new power of industry

Promote the transformation and upgrading of Baigou industry

The main theme of the current design lecture is “Design enables Industry upgrading.” Five guests share the value of design and the importance of promoting industrial development, they are:Shirley Feng, Director of Hebei Industrial Design Innovation Center, Feng Xiao, co-founder of RITO, Luo Huan, Chairman of Shenzhen Sban Design Co., Ltd., Riccardo Dal Maso, head of Hebei Creative Capital Co., Ltd., and Xie Fuping, inDare Design Huizhou Branch General Manager. With a wealth of vivid cases on the two-way relationship between design and brand, business, promotion, efficiency, they share the design benefits for the relevant department staff and representatives of local enterprises.

Topic: "Transformation driven by design"

Guest: Shirley Feng

Director of Hebei Industrial Design Innovation Center

Director Shirley Feng, who has multiple identities, promoted the innovative development of Shenzhen design as a “ design promoter” in the past ten years.“You are a Shenzhen resident whenever you come here” This is the attitude, tolerance and vitality of Shenzhen in the 40 years of reform and opening up. Open up, the same is true for design. Whether it is entrepreneurial thinking or design of product and brand, it is necessary to upgrade the core competitiveness of the product, making the design infiltrate every bit of the city construction. Identifying and maintaining industrial design is a strategic thinking, it can stimulate consumers to pay for the value of products. The “design+brand” thinking is to give higher quality and added value to the products, driving the new life of industry with the power of design.

Topic: the coming of the era of the creative system

Guest:Feng Xiao

Co-founder of RITO

Feng Xiao, a veteran who has been deeply involved in brand integration marketing for 18 years, introduced the overall solution of the brand creative system with his mature thinking. He said that the design should be based on the six dimensions of touch, vision, smell, taste, hearing and feeling at the customer contact level, and then comprehensively consider the product materials, processes, experience, etc. to provide customers with satisfactory creative solutions.

Combining the current era context and macro momentum, aiming at the industrial status quo of Hebei province, industrial design is used to carry out industrial transformation and upgrading,as well as implement characteristic industrial town.

Qinghe, focusing on the cashmere industry chain for 40 years, is committed to building the world’s cashmere capital. By introducing industrial design, it will drive industrial transformation and upgrading, empower upstream and downstream enterprises, and enhance the added value of products and brands. Taking Qinghe Cashmere Town as a case, it carefully analyzes the brand system planning ideas and defines the brand to establish a vision, thus building the world’s cashmere capital, becoming the world cashmere fashion industry center. It also carries out industrial structure upgrading and characteristic town planning and implements integrated strategy of “production, learning, research, exhibition, business and travel”, making design provide the core driving force for upgrading, integrating design potential energy and enhancing industrial innovation capability. On September 20, Cashmere Town Mascot was released and the first shot of the cashmere town brand was launched.

Topic: Design prospers commerce

Guest: Luo Huan

Chairman of Shenzhen Sbon Design Co., Ltd.

Luo Huan believes that “Design prospers business” is an important development model that China needs now and in the future. Combining the successful transformation cases of “Perfect” toothbrush,  iFLYTEK, best living towel, and quick sleep, he illustrates the conclusion that we should use design thinking to maximize the benefits, “Design prospers business” is a methodology for mining customers’ needs in an unknown business environment and creating new business with design thinking.it requires four-step strategy to implement design and development requires:digging demand—confirming goods—making hot sales—doing advertisement. Combining with consumers’ needs to find scenes and pain points, we can design product solutions, stimulate consumption to generate purchasing desires, stimulate purchasing power to tap potential markets, and discover new category opportunities after targeting the needs of consumers' minds, allocate new brands and creating visual communication. The result is a high-tech, high-design, high-value hot product with a differentiated strategy.

Topic: The art of brand building

 Guest: Riccardo Dal Maso

Head of Creative Capital Enterprise Management Consulting Co., Ltd. Hebei Branch

Italian designer Riccardo Dal Maso, known as the “leader in the design industry”, explains the positive effects of creating brand design on product marketing in a humorous way. The success of international brands such as LV and Chanel does not depend on the design of the brand logo, let alone the brand color, product packaging, store design, etc., but on its consistently vivid and attractive brand story to render consumers’ feelings, with consistent design to let consumers experience the story of products. Therefore, it becomes the fundamental reason for the brand to impress consumers, increase recognition and enhance consumers’ trust in the enterprise. In addition, the design of Creative Capital involves jewelry, shoes, bags, wine, beverage, clothing, children’s products (good baby), cake, bakery, coffee shop, restaurant, brand design and space planning. By artistic design upgrading, Creative Capital can help to maintain a stable group of fans in a way of experiencing the brand story and create high returns on the basis of promoting high quality product sales.

Topic: Good design is good business

Guest: Xie Fuping

General Manager of inDare DesignHuizhou Branch 

The intersection of design and industry lies in “managing with design thinking and design with business thinking”. When sharing the design ideas of ordinary people’s clothing, food, housing, travel, social, work and other related content, Better understand the world. Apple product design is highly recognizable. The products from 1998 to 2002 are mainly translucent and color-friendly products, consistent design and innovation, and a user-oriented touch point for a warm experience, enhance the brand's experience design. Designed to activate the operation, the design acts as a business active agent, and the design capability is used in all the contacts of the brand and the user. Standing at the crossroads of technology and humanities, we will define the industry value with design + technology, present the young consumer market and trends in the market, and grasp the new generation of consumer demand, in order to better design products that meet market demand and occupy a place.

Industrial matchmaking conference

Design links Industry 

Discuss  how to upgrade industry of Baigou

In the afternoon, the 46th “Design × Manufacturing” industry matchmaking meeting was held in the reception room of Baigou Museum. Wang Mingli, director of the Bureau of Economic Development of Baigou New City, and Ma Junchao, director of the Bureau of Economic and Trade Affairs of Baigou New City, attended the design of Hebei Industrial Design. Yan Shi, director of the operation of the Innovation Center, presided over the meeting.

  ▲“Design x Manufactruing”matchmaking conference

 RITO Hebei branch, Creative Capital Co., Ltd, inDare Design Co., Ltd., Sban Design Consulting Co., Ltd., Hebei Shengzhi Industrial Design Co., Ltd., Sichuan Huati Lighting Technology Co., Ltd., Yunbo Products Planning Co., Ltd., Hebei Liyi Industrial Design Co., Ltd., Capricorn New Materials Technology Co., Ltd. and other representatives of nine design agencies attended the matchmaking meeting. Tianshangxing Luggage Leather Co., Ltd., Hedao International Bags Trading Center, Guangshun bags and other 40 manufacturing representatives spoke at the venue to explain the current development of the company. Representatives of the company expressed their desire for product design and brand upgrade in the face of market saturation and market competitiveness.

▲Design exchange between design agencies and business representatives

After the industry matchmaking conference, the design institutes were invited to visit BOBO, Yutu, Jinchuan Luggage Company, and had a deeper communicated with the company's manager about requirements of industry design.

Hebei Industrial Design Lecture·Baigou Station was held to stimulate design and innovative thinking, achieve zero-distance dialogue between industry and design. We hope that this sharing train can help enterprises gain their understanding of “industrial design” and recognize the driving role of design, using the power and thinking of industrial design to optimize products, upgrade package, build brand and improve the efficiency, thus to promote the transformation and upgrading of Baigou industry and building the world brand of China’s luggage city.