The 18th design lecture of Hebei Province·Xinji Station

Xinji, a county-level city under the jurisdiction of Hebei Province, has been produced since the Yin Shang era. With its solid industrial base and complete industrial categories, it has formed three major industries with fur, chemicals and machinery as the pillars. Among them, the leather industry is the largest and most powerful industry in Xinji City, and is known as the “China Leather Capital”.

▲Industrial Design Lecture·Xinji Station

On September 29th, under the strong guidance of Industry and Information Technology Department of Hebei Province, the 18th Industrial Design Lecture· Xinji, was held in the conference room on the fourth floor of the first phase of Xinji International Leather City. The event was hosted by Xinji City Industrial and Information Technology Bureau, undertaken by Hebei Industrial Design Innovation Center and co-organized by Shenzhen Industrial Design Industry Association. Comrades of Industry and Information Technology Departments from Xinji townships, and more than 200 representatives from key enterprises attended the event.

▲Liu Yugang, Director of Xinji Industry and Information Technology Bureau, hosted the event

Yan Shi, Director of Operations of Hebei Industrial Design Innovation Center, explained in detail the "Some Policy Measures to Support Industrial Design Development" (Hebei Government Number[2017]36), and the policy has six items twenty articles. Focusing on industrial design center management, industrial design demonstration enterprise management, subsidized purchase of industrial design services, incentives for industrial design results transformation, awards for well-known design awards, major industrial design activities, etc., and management measures for industrial design development and implementation of special funds The operating procedures were interpreted.

Design Lecture

With the theme of “Industry Upgrading driven by design”, the event invited six guests to share design innovation and brand valuable information, and share the latest international design trends, classic cases and development trends with the audience.

Topic: Transformation driven by design

Share Guest: Yan Shi

Director of Operations, Hebei Industrial Design Innovation Center

Industrial design has played a vital role in the progress of human history in the past 100 years. The developed countries have paid great attention to industrial design. The Chinese government and national leaders have also paid more attention to designing this industry. Industrial design infiltrates into every aspect of people's daily lives, covering brands, products, packaging, performance, marketing, materials and other multi-level design. A classic design work has been circulated for centuries, and the design vitality can infinitely create social and economic value. Therefore, many top 100 companies also attach great importance to the strong driving force of design transformation and upgrading of the industry. Hebei is welcoming new development opportunities. Xinji fur industry should take advantage of the trend and take the design as an entry point to promote industrial innovation and upgrading.

Topic:“Design prospers Business: New Thinking to Change the Future” 

 Share Guest: Luo Huan

Founder of Shenzhen CBON Co,.Ltd.

Luo Huan believes that “Design prospers business” is an important development model that China needs now and in the future. Combining the successful transformation cases of “Perfect” toothbrush,  iFLYTEK, best living towel, and quick sleep, he illustrates the conclusion that we should use design thinking to maximize the benefits, “Design prospers business” is a methodology for mining customers’ needs in an unknown business environment and creating new business with design thinking.it requires four-step strategy to implement design and development requires:digging demand—confirming goods—making hot sales—doing advertisement. Combining with consumers’ needs to find scenes and pain points, we can design product solutions, stimulate consumption to generate purchasing desires, stimulate purchasing power to tap potential markets, and discover new category opportunities after targeting the needs of consumers' minds, allocate new brands and creating visual communication. The result is a high-tech, high-design, high-value hot product with a differentiated strategy.

Topic: The art of brand building

 Guest: Riccardo Dal Maso

Head of Creative Capital Enterprise Management Consulting Co., Ltd. Hebei Branch

Italian designer Riccardo Dal Maso, known as the “leader in the design industry”, explains the positive effects of creating brand design on product marketing in a humorous way. The success of international brands such as LV and Chanel does not depend on the design of the brand logo, let alone the brand color, product packaging, store design, etc., but on its consistently vivid and attractive brand story to render consumers’ feelings, with consistent design to let consumers experience the story of products. Therefore, it becomes the fundamental reason for the brand to impress consumers, increase recognition and enhance consumers’ trust in the enterprise.

In addition, the design of Creative Capital involves jewelry, shoes, bags, wine, beverage, clothing, children’s products (good baby), cake, bakery, coffee shop, restaurant, brand design and space planning. By artistic design upgrading, Creative Capital can help to maintain a stable group of fans in a way of experiencing the brand story and create high returns on the basis of promoting high quality product sales.

Topic: "Industry Upgrade driven by design"

Share Guest: Chen Shibin

Co-founder of Duozoulu ecological chain

Chen Shibin, a "part-time" designer and producer, has a double-faced understanding of industrial design. In the case of the market too saturated, how to open up a small, precise and new customer market is a thorny issue for all business owners. Here, Chen Shibin designs the product positioning, material application, ergonomics, production planning, brand strategy, experience scene, etc. with the thinking of closed-loop ecology. Taking the “multi-walking” shoes as an example, it has opened up patents for walking polymer materials, creating new footwear species with technological innovation., without competing with strong brands like Nike and Adi. Green, healthy, ultra-light, high-elastic, anti-slip as the highlight of the new shoes.

In the two years since its establishment, the company has won a large number of young fans by virtue of quality product quality and precision brand building. After entering Hebei, it has opened franchise stores in Shijiazhuang Wanda and Letai. This is a successful case of pushing original brands from scratch, and it is self-evident that industrial design plays a role in it.

The current design should be a closed-loop ecology of new materials, new scenarios, new experiences, and new users. Use design power to analyze consumption big data, consider product positioning under the whole category and all-customer industry, and future consumer stores should satisfy consumers. One-stop shopping service capability, material design is more application design, and many walking shoes associate with Xinji leather industry, can start with material innovation, and incorporate ergonomics, production planning design, online Combining brand strategy and experience scenes in online marketing, these need to be designed to achieve, so that the future can be developed into a fur industry ecological town model, stronger radiation to drive the development of surrounding industries, forming a coordinated development of multi-industry structure.

Topic: The arrival of the era of creative systems

Share Guest: Liu Jiaqi

Deputy general manager of RITO  Hebei branch

What is the core value of design in this era? Liu Jiaqi believes that there must be systematic thinking, explosive creativity and strong integration. By sharing the RITO Practice Case - the Senior Club of the Association, the brand, space, furniture, products, operations, arts and literature will be integrated to design a connected system to create system solutions for the brand.

In the report on the results of the “331” action of Hebei Industrial Design, RITO created a geographical trademark and a characteristic town for Qinghe Cashmere. The design, development and upgrading of the six-in-one strategy of production, learning, research, exhibition, business and tourism made Qinghe Cashmere Town become an ecological town integrating modern industrial zone, fashionable commercial zone, ecological and cultural zone and design hatchery, and has become a geographically famous town in Hebei and even the whole world. In addition, RITO has carried out brand design upgrade, product packaging transformation and promotion poster design for Hebei Zhaoyou Cashmere, Hebei Hongtai Cashmere, Green Ridge Walnut and other enterprise products. The new packaging of Green Ridge Walnut has been listed and sold during the Mid-Autumn Festival.

Topic： Design that faces the manufacturing

Share Guest: Wang Qi

Operation Director of Shijiazhuang Bifoxs Design Co., Ltd.

Wang Qi shared that the general industrial design business is divided into: new energy, industrial equipment, medical equipment, communication three defenses, etc. In the contradiction between reliability and safety, technology and intelligent coordinate axes, how to seek the greatest harmony, It is what design needs to do for product innovation. By understanding the product analysis, discovering the future trend of the market, summarizing and obtaining precise positioning, and exploring the most successful design works in the sketch modeling process, the design for the manufacturing industry needs to stand the test of the production chain and the market chain, and pass The design optimizes product performance and quality.

As we all know, industrial design plays an important role in promoting product differentiation, promoting technology marketization, upgrading industrial added value, and optimizing and remanufacturing industrial systems. Under the influence of international innovation trends, Xinji City makes full use of local superior resources, accelerates the construction of innovation subjects, carriers and platforms, improves innovative elements such as services, talents, and technology finance, and assists Hebei manufacturing transfer from made in Hebei to created in Hebei with industrial design, realizing the linkage of regional brand characteristics, opening up the road of industrial industry innovation, helping transform the development of Xinji leather industry, enhancing the added value of products and brand economy, and accelerating the deep integration of industry and design.