On July 10, 2019, under the guidance of the Hebei Provincial Department of Industry and Information Technology, the 33rd "Design Lecture" and "Industrial design enters the enterprises, park, and cluster " were hosted by the Baigou New Town Management Committee and organized by the Hebei Industrial Design Innovation Center.

On the morning of July 10th, the design lecture with the theme of "Design is the first imperative" was held at Baigou New City Museum. Leaders including Baoding Baigou New Town Economic and Social Development Bureau Jin Xuefei, Baoding Baigou New City Economic and Social Development Bureau Industry and Information Office Ma Junchao and other industry representatives, and design agency representatives attended the day's event, which was presided over by Hebei Industrial Design Chen Jie, Minister of Development Department of Innovation Center. Director Zhang Xuefei gave a speech first. He said that since Baigou held its first design lecture last year, industrial design has flourished in Baigou. The Baigou government actively responded to the call of the national innovation strategy, taking industrial design as a hand to help enterprises such as luggage to make breakthroughs in styles, materials, equipment and manufacturing processes. Industrial design is the leading link of the manufacturing industry and has an important guiding role in industrial upgrading. Only fully aware of this brand can Baigou go global, and Baigou enterprises can become bigger and stronger.

Design Lecture

Design is the first imperative

In this design lecture, speakers gave speeches from the popularization of design knowledge, the study of bag fashion trends, the explanation of successful cases to the cross-domain R & D, Internet marketing and other specific upgrade methods. They put forward suggestions for the upgrading of local luggage brands, help companies to dig deep into the brand pain points, and promote the conversion of design results.

Baigou products have always given people the impression that they are affordable and good. This is both an advantage and a disadvantage. Turning advantages into greater advantages requires the introduction of industrial design. Industrial design creates differentiated products through product positioning and planning. Taking women's cosmetic bags as an example, the target customers are clearly identified, the needs of customers are refined, and the user experience is guaranteed to create a viable product. Therefore, companies should not only consider how to sell more goods in the short term and how to make quick money. They should update channels and participate in new consumption methods to make longer-term planning through design and differentiated products. Only in this way, they can win in marketing and sales.

Interpretation of Baigou New City's Industrial Design Policy

Industrial design enters the enterprises, park, and cluster

Examine the bottlenecks of traditional industries    
Design Dialogue Seeks Innovation Methods

Baigou, the "Capital of China's Bags", is experiencing "growth troubles". Faced with changes in the retail industry and consumption upgrades, problems such as weak original design capabilities and poor brand competitiveness urgently require industrial design to promote the transformation and upgrading of traditional enterprises. With the strong support of the Baigou government in 2018, a series of signing of Baigou design projects will come to fruition in 2019, sending the first great gift for the development of Baigou industry. The 50 million industrial design support funds launched by Baigou in 2019 demonstrate the Baigou government's advanced innovation awareness and strong determination to promote industrial development. It is expected that this time the activity will bring more conscious changes and breakthroughs in action for more enterprises. It will allow Baigou enterprises to use industrial facilities to make more bold and avant-garde attempts to promote the innovation and fusion of urban industries.