On July 29th, under the guidance of the Hebei Provincial Department of Industry and Information Technology, the 37th Industrial Design Lecture hosted by the Baigou New Town Management Committee, undertaken by the Hebei Industrial Design Innovation Center, and co-organized by the Shenzhen Industrial Design Industry Association was held in Baigou New Town, with the theme of "Design is the first and imperative", exploring how to use design to help the development of Baigou luggage industry.

Baigou luggage is the leading industry in Baigou New City and one of the three major manufacturing bases of luggage in China. Its products are sold to 130 countries and regions around the world, forming a strong regional economy. However, the luggage industry has problems with supply-side development: The first is that the business model is too traditional, and most companies are still in the wholesale and ODM process; the second is that the company's design and development and terminal brand capabilities are obviously insufficient; the third is that the innovation awareness of business owners needs to be improved. This year's sudden epidemic has made many companies difficult, and "how to survive" has become the primary issue. During the epidemic, the crisis triggered companies to think deeply about their own development, and the need for transformation and upgrading became more urgent.

In the post-pandemic era, in order to effectively help enterprises fight the first battle for transformation and upgrading, the Baigou New Town Management Committee and Hebei Industrial Design Innovation Center worked with enterprises to overcome the difficulties, give full play to the leadership role, and utilize various forms to mobilize design resources in an all-round way , co-organized the 37th industrial design master class in Hebei Province. By building an online communication and collaboration platform with both interactivity and a sense of temperature, we will discuss the current hot topics of design innovation and transformation with companies in the form of offline presentations and sharing, online simultaneous live broadcast, and introduce core issues facing corporate development with design thinking. Help companies adjust their development strategies, give them new power, and accelerate the deep integration of industrial design and luggage industry. 

The industrial design master class invited Zhang Mingting, founder of Shutila anti-fall suitcase, Chen Shibin, founder of Good Luck Homework, Wang Weijun, director of the teaching and research section of Footwear Design and Technology of Xingtai Vocational and Technical College, and Hu Yisong, Design Director of Shijiazhuang Xianxing Brand Design Co., Ltd. share it. Si Xu, chairman of the Baigou New Town Electronic Commerce Association, attended this event. When the antenna was attended by more than 100 business representatives, the number of online viewers reached 20,000.

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The way of business in the new business era

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The starting point of national brands

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The development strategy of Baigou luggage in the post-epidemic era

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Dimensions of Brand IP Creativity