On July 22, under the guidance of the Hebei Provincial Department of Industry and Information Technology, sponsored by Baoding Industry and Information Technology Bureau and Anguo City Industry and Information Technology Bureau, organized by Hebei Industrial Design Innovation Center, and co-organized by Shenzhen Industrial Design Industry Association, The 62nd Industrial Design Lecture was held in the conference room of Hebei Baixiaodan Pharmaceutical Co., Ltd.

In order to promote the further transformation and upgrading of the pharmaceutical industry in Anguo City, and promote the cross-border innovation and development of the pharmaceutical industry, the theme of this design lecture is "Design Helps Growth of Hundred Years of Traditional Chinese Medicine". Experts in the design field are invited to pass on classic cases, design concepts, and brand promotion. The introduction of new technologies, as well as the sharing of topics such as brand marketing methods and cross-border development of enterprises in the post-epidemic era, lead the pharmaceutical industry to develop towards high-end, internationalization and branding. Through design, it empowers local pharmaceutical companies to transform and upgrade, realize the linkage of regional brand characteristics, and open up the road of industrial innovation.

On the morning of the 22nd, nearly 40 people attended the event, including Wang Yuhu, director of the Industrial Policy and Regulations Division of Baoding Bureau of Industry and Information Technology, Zhang Ping, director of the Bureau of Industry and Information Technology of Anguo City, Huo Liwei, deputy director of the Bureau of Industry and Information Technology of Anguo City, Liu Yue, director of the Industrial Design Innovation Center of Anguo City, Yan Shi, Deputy Director of Hebei Industrial Design Innovation Center, Ma Shiding, founder of Hebei Shengzhi Industrial Design Co., Ltd., Lu Cheng, general manager of Hebei Beamon Design Co., Ltd., and other leaders, as well as representatives of enterprises and design agencies.

The design lecture was chaired by Liu Yue, director of Anguo Industrial Design Innovation Center. In the form of on site publicity and sharing, they discussed the current hot topics of design innovation and transformation with enterprises, introduced the core issues facing enterprise development with design thinking, helped enterprises adjust development strategies, and accelerated the deep integration of industrial design and local characteristic industries.

Zhang Ping, director of Anguo Municipal Bureau of Industry and Information Technology, first delivered a speech. She said that at present, it is necessary to cultivate new momentum for economic development, focus on enterprise-related projects, vigorously develop the digital economy, and accelerate the use of new technologies such as the Internet, cloud computing, and big data to create digital transactions that combine online e-commerce and physical markets model, lead the development of the pharmaceutical industry, vigorously develop the life and health industry, cultivate and introduce new formats such as life biomedicine, life science, and biotechnology, focus on promoting reform in key areas, and focus on building a new development pattern. In addition, she also interpreted the 1556 strategic layout, formulated the new development goals of Anguo in the next five years, combined with the five major strategic innovations and development, to provide strong scientific and technological support for the traditional Chinese medicine industry. It is hoped that through this event, all enterprises can work together to respond to the new development concept proposed by the state, promote the high-quality development and upgrading of the existing economy, and make contributions to the innovation-driven development strategy.

· Experience sharing ·

Design Promotes Transformation

In order to better promote the development of Anguo's pharmaceutical industry design, Yan Shi, deputy director of Hebei Industrial Design Innovation Center, shared the theme of "Design Promotes Transformation", and introduced in detail the organizational mechanism, atmosphere creation, and carrier of Hebei Industrial Design Innovation Center from 2017 to the present. The specific content of the four development directions of construction and industry connection is introduced, and the cooperation projects with various design institutions are introduced.

He said that he looked forward to linking the design resources of Hebei Industrial Design Innovation Center, Anguo Industrial Design Center and Baoding Industrial Design Center to jointly promote the transformation and upgrading of Anguo pharmaceutical enterprises. At the same time, it is also hoped that the provincial and municipal industrial design innovation centers in the 14 prefectures and cities of Hebei Province can learn from and promote each other, jointly optimize the working mechanism, provide high-quality and efficient services for the innovation and development of industrial design, and promote the comprehensive and high-quality development of industries in our province.

· Design Lecture ·

Design Helps Growth of Centuries of Traditional Chinese Medicine 

In this design lecture, Ma Shiding, the founder of Hebei Shengzhi Industrial Design Co., Ltd., and Cheng Cheng, the general manager of Hebei Beamon Design Co., Ltd., were invited as sharing guests, gave themed speeches on "Designer's Thinking" and "On the Upgrade of Hebei Brand Industry". From the popularization of design knowledge, the study of the world's industrial design trends, the explanation of successful cases, the in-depth exploration of resources in Hebei, to the application of new materials for products, brand marketing, physical store display and other specific upgrade methods, they comprehensively improved the local management and design concepts of pharmaceutical companies.

Designer's thinking

Ma Shiding, The founder of Hebei Shengzhi Industrial Design Co., Ltd., shared the classic cases of Shengzhi Design, which brought inspiration to the innovative product path of the enterprises present. Afterwards, Ma Shiding discussed how industrial design can meet the C-side needs of the pharmaceutical industry with the heads of the enterprises, and expounded the importance of product and brand innovation in the new consumption environment.

Talking about the upgrading of Hebei brand industry

Cheng Cheng, general manager of Hebei Beam on Design Co., Ltd., expounded the important role of design in enhancing the added value of products and increasing the competitiveness of enterprises in the market competition by sharing the classic cases of the transformation and upgrading of characteristic industries in Hebei. He said that the application of industrial design in enterprises requires long-term and comprehensive planning, and industrial design should become a listener to consumers and a shaper of product image.

"Design × Manufacturing" Industry Matchmaking Conference

After sharing the theme, the three experts communicated with the representatives of local enterprises in the classroom, and put forward suggestions for the upgrading and transformation of local brands, helping enterprises to dig deep into the pain points of brands and promote the transformation of design results.

At the end of the event, Wang Yuhu, director of the Industrial Policy and Regulation Division of Baoding Bureau of Industry and Information Technology, made a concluding speech. He pointed out that Anguo is based on medicine, but it is not a place purely for the pharmaceutical industry. Anguo's corporate innovation cannot be limited by "medicine". Now enterprises need to transform from agricultural thinking to industrial thinking. Enterprise managers should cultivate design thinking and top-level awareness, strengthen cooperation and exchanges between enterprises, and finally realize the transformation and upgrading of Anguo's characteristic industries.

Industrial design research into the park

On the afternoon of the 22nd, Wang Yuhu, Director of the Industrial Policy and Regulation Division of Baoding Bureau of Industry and Information Technology, Huo Liwei, Deputy Director of Anguo City Bureau of Industry and Information Technology, Liu Yue, Director of Anguo Industrial Design Innovation Center, Yan Shi, Deputy Director of Hebei Industrial Design Innovation Center, Ma Shi Ding, The founder of Hebei Shengzhi Industry Design Co., Ltd.,  and Lu Cheng, the general manager of Hebei Beam on Design Co., Ltd., went to Anguo enterprises for investigation.

The inspection team first came to Hebei Qiyitang Pharmaceutical Co., Ltd., which was founded in 2013. Its business scope includes Chinese herbal decoction pieces, toxic Chinese medicine decoction pieces, direct oral decoction pieces, Chinese herbal medicine wholesale, agricultural and sideline products acquisition, etc. According to the person in charge, although the company's products are relatively mature at present, there are still some deficiencies in wanting to innovate and transform. The heads of the three design agencies expressed their opinions one after another, suggesting that the purpose of transformation should be achieved by upgrading the brand design of products and creating product differentiation.

The inspection team then came to Hebei Tianhuikang Pharmaceutical Co., Ltd., which was established in 2018. Its business scope includes Chinese herbal decoction pieces, direct oral decoction pieces, Chinese medicine extracts approved by regulatory authorities, and production and sales of proprietary Chinese medicines; Chinese herbal medicine wholesale, purchase of agricultural and sideline products; wholesale and retail of tea and related products, prepackaged food, primary edible agricultural products; import and export of goods (except those restricted by the state). At present, the company's product chain is relatively mature, and it hopes to stimulate consumption growth through design upgrades. The heads of the three design agencies gave examples of past successful cases and combined with the actual situation of the company to analyze the product market prospects and brand design direction in detail.

At present, Anguo Pharmaceutical enterprises are experiencing "the troubles of growth". This lecture will lead Anguo Pharmaceutical through the sharing of classic cases, design theory, brand promotion, brand marketing methods and cross-border development of enterprises in the post-epidemic era. The industry is developing towards high-end, internationalization and branding. It is expected that this event of the design lecture entering Anguo will bring more enterprises a change in design awareness and a breakthrough in action, empower local enterprises to transform and upgrade through design, enhance the economic added value of products and brands, and realize the linkage of regional brand characteristics， so as to pioneer the road of industrial innovation.