On the morning of March 19, under the guidance of Hebei Provincial Department of Industry and Information Technology, with the support of Shijiazhuang City Industry and Information Technology Bureau and Shijiazhuang High-tech Industrial Development Zone Management Committee, organized by Hebei Industrial Design Innovation Center and hosted by Hebei Jikai Industrial Group Company, the 76th Industrial Design Lecture was held in Hebei Jikai Industrial Group Company. The event was themed "Design First to Empower Jikai", and explored the transformation and upgrading of Jikai's electromechanical technology through design, and pioneered the way of enterprise innovation.

Hebei Jikai Industrial Group Co., Ltd. is a high-tech enterprise engaged in diamond products and WIMS intelligent management software. There are 9 wholly-owned subsidiaries at home and abroad including Hebei Jikai Information Technology Co., Ltd., Beijing Jikai Information Technology Co., Ltd., Hebei Jikai Diamond Tools Co., Ltd., Australia United Mining Machinery Group Co., Ltd., Mining Services Holdings Co., Ltd., Jikai (Thailand) Diamond Tools Co., Ltd., etc. Jikai Group is a national-level contract-abiding and credit-worthy enterprise, a "AAA-level" credit customer of many financial institutions, and has won the "China's Most Growing Emerging Enterprise Award" from Standard Chartered Bank. It is a key industry supported by the Shijiazhuang Municipal Government. One of the top 50 enterprises, the "Jikai" trademark has been rated as "Hebei Famous Brand" for many consecutive sessions, and the "Jikai" brand products have been rated as "Hebei Famous Brand Products" for many consecutive sessions.

Jikai Group's diamond products mainly include three types of diamond saw blades of various specifications, such as cutting, grinding and drilling, thin-wall drills, grinding wheels, and more than a thousand varieties, as well as various types of road cutting machines, saw tables and other outdoor equipment. Cutting machinery is a leading enterprise in the domestic diamond product industry. In addition to meeting the domestic market, the products are mainly exported to developed countries such as Europe and the United States. Under the circumstance that the technology has reached the international advanced level, if you want to make a breakthrough, you need the empowerment of industrial design, enhance the economic added value of products and brands, realize the linkage of regional brand characteristics, and promote the upgrading of enterprises. Therefore, Hebei Industrial Design Innovation Center organized an expert group to hold the 76th Industrial Design Lecture Event in Jikai Group, with the purpose of promoting the renewal of industrial design concepts and improving the industrial design awareness and innovation level of Jikai Group.

This industrial design lecture invited Huo Zhenguo, general manager of Hebei Top Design Industrial Design Co., Ltd., Niu Yan, general manager of Hebei Liyi Industrial Design Co., Ltd., and Liu Huachao, founder of Hebei Jiuhuadao Strategic Brand Design, to share themes. More than 60 leaders including Bai Weijie, Director of the Chief Engineer Office of Jikai Science and Technology, and Yan Shi, Deputy Director of Hebei Industrial Design Innovation Center attended the event on the day.

Bai Weijie, director of the Chief Engineer Office of Jikai Science and Technology, first delivered a speech. He said that he hoped that through this lecture, enterprises would increase their understanding of the high-quality development of industrial design-enabled industries, and then applied them in product design to create differentiated products and enhance corporate competitiveness.

Subsequently, Yan Shi, deputy director of Hebei Industrial Design Innovation Center, delivered a speech. In his speech, he said that Jikai Group has been excellent in brand culture and product innovation and research and development, and has a good foundation for the development of industrial design. He hoped that through today's training, Jikai Group can better integrate design elements, design language and design methodology into the innovation process of enterprises, leading the innovation and development of enterprises.

"Discover" Good Design

Huo Zhenguo, General Manager of Hebei Top Design Industrial Design Co., Ltd.

Huo Zhenguo shared the definition of industrial design and how to do it well in the lecture.

Industrial design changes with the continuous advancement of technology and with the continuous changes in productivity. Huo Zhenguo believes that the process of product commercialization is a complete closed loop, all of which belong to the category of industrial design, which runs through the entire product design life cycle.

What is good design?

Huo Zhenguo answered this question: Good design is to coordinate the relationship between people and the environment, people and society, and combine multiple levels of design. In addition, more and more products are beginning to pay attention to people and the emotions of users. Therefore, the interaction between people and objects, and between people and nature should also be reflected in the products.

He also mentioned that in the design process, it is necessary to clarify the goals, and to assist the design direction by researching industry information and participating in industry exhibitions; it is necessary to have a global view and consider the achievability of the design. Designers should also avoid being limited by industry experience, and should constantly find and solve problems in design.

Industrial Design Drives Design Innovation

Niu Yan, General Manager of Hebei Liyi Industrial Design Co., Ltd.

Niu Yan first introduced the entire process of product design, which has a clear concept system from design to implementation. He pointed out that many companies have a problem in the process of promoting the development of industrial design, that is, R&D and design are mixed together, and there is no clear analysis and planning of design.

Niu Yan shared several design cases related to machinery manufacturing, such as bridge inspection robots, etc., and analyzed the highlights of the cases to help enterprises understand the matters needing attention in the design process of mechanical products and how to achieve the best results in the design process.

Thinking of the power of Brand

Liu Huachao, founder of Hebei 9'huadou Strategic Brand Design

Jonathan, from a British design company, has published such a passage: behind the brand logo, it is actually the output of a set of values, which is related to the question of "who we are and what we stand for". Liu Huachao pointed out that most companies are conveying "who we are and what we are doing" to customers, and the true meaning of "what we stand for" is rarely expressed. A brand is an expressive tool for communication and association.

A brand is created to distinguish one's own property from others, so each brand must have a different image or core idea to communicate with consumers. A brand is an intangible asset, but it can create a tangible distinction. Brands can form a positive perception in front of customers, so that products can have premium prices and customers will pay for products.

Liu Huachao pointed out that the brand had certain value while it was built on a good product. Brands and products are interdependent.

At the end of the lecture, the industrial designers of Jikai Group actively asked questions, and the experts of the design agency made targeted answers to the questions.

Hebei Jikai Industrial Group Co., Ltd., as one of the top 50 industrial enterprises in Shijiazhuang, is actively transforming and upgrading. Through the sharing of topics such as classic cases, design theories, brand promotion, and introduction of new materials, this lecture will lead Shijiazhuang enterprises to develop towards high-end, international and branding. It is expected that this design lecture will bring a change in design awareness and a breakthrough in action for Jikai Group. Through design, it will empower Jikai’s electromechanical transformation and upgrading, enhance the economic added value of products and brands, realize the linkage of regional brand characteristics, and develop the road of enterprise innovation.