On May 25, under the guidance of Department of Industry and Information Technology of Hebei Province and Shijiazhuang Industry and Information Technology Bureau, sponsored by Jinzhou City Industry and Information Technology Bureau, undertaken by Hebei Industrial Design Innovation Center, and co-organized by Shenzhen Industrial Design Industry Association, the 79th "Industrial Design Lecture" event was held in the conference room of Hebei Weichen Garment Co., Ltd.

In order to promote the transformation and upgrading of traditional advantageous industries such as textiles, wires and cables, and food in Jinzhou, and to accelerate the integration of design and industry, the theme of this design lecture is "Design Innovation Empowers Jinzhou". Experts in the field of design are invited to share the classics cases, design concepts, brand promotion, and digital intelligence in design. It will promote the development of Jinzhou's industries to high-end, international and branding.

On the morning of the 25th, Zhang Qiulai, director of the Science and Technology Division of Shijiazhuang Bureau of Industry and Information Technology, Zhao Zhibo, deputy director, Peng Hui, director of Jinzhou Science and Technology and Industrial Information Bureau, Cheng Nana, deputy director and other leaders, Yan Shi, the deputy director of Hebei Industrial Design Innovation Center, Ma Shi Ding, founder of Hebei Shengzhi Industrial Design, Dong Jiangyu from Shijiazhuang Brave Brand Design Co., Ltd. as well as the head of leading enterprises in Jinzhou textile, wire and cable, food industry attended the event. Fan Lijun, the solution leader of the Industrial Intelligence Division of Jiangsu Zhiyun Tiangong Technology Co., Ltd., participated in the lecture online.

Cheng Nana, Deputy Director of Jinzhou Science and Technology and Industrial Information Bureau

The design lecture was presided over by Cheng Nana, deputy director of Jinzhou Science and Technology and Industrial Information Bureau. In the form of offline presentations, we discussed the current hot topics of design empowerment industry development with enterprises, enhanced enterprises' understanding of industrial design, helped enterprises adjust development strategies, and promoted the deep integration of industrial design and local characteristic industries.

"Design Promotes Transformation" 

Yan Shi, Deputy Director of Hebei Industrial Design Innovation Center

In order to better promote the development of industrial design in Jinzhou City, Yan Shi, deputy director of Hebei Industrial Design Innovation Center, shared the theme of "Design Promotes Transformation", and introduced in detail the organizational mechanism, atmosphere creation, carrier construction and industrial development of Hebei Industrial Design Innovation Center. The specific content of the four development directions was connected, and the cooperation projects with various design agencies were introduced. The center interprets policies and strengthens corporate design awareness by organizing a series of activities such as Industrial Design Entering Enterprises Entering the Park, Hebei International Industrial Design Week, "Design Lecture", and "Design × Manufacturing" Industry Matchmaking Conference to promote the high-quality development of Hebei industries.

Regarding how Jinzhou's characteristic industries should empower the construction of Xiongan New Area, Yan Shi said that industrial design can be integrated into Jinzhou's characteristic industry clusters to increase varieties, improve quality, create brands, speed up brand development, as well as lead to more collaborations through the platform of Hebei International Industrial Design Week.

"Product Design Helps Enterprise Upgrade Case Sharing" 

Ma Shiding, founder of Hebei Shengzhi Industrial Design Co., Ltd.

The founder of Hebei Shengzhi Industrial Design Co., Ltd., Ma Shiding, shared the classic cases of Shengzhi design, which brought inspiration to the innovative product path of the enterprises present. By explaining the design process, Martin helped companies understand the workflow of design agencies and how to use design to add added value to products. At the same time, Ma Shiding introduced how to create a unified image of the corporate brand through the serialization of products.

"Brand Design Password - With a Brave Heart: Dare to Think, Dare to Do, Dare to Design" 

Dong Jiangyu, Customer Director of Shijiazhuang Brave Brand Design Co., Ltd.

Dong Jiangyu, customer director of Shijiazhuang Brave Brand Design Co., Ltd., shared typical cases of brand design, and discussed the importance of user thinking in the case, helping enterprises to understand the connotation of brand design more deeply. Dong Jiangyu said that the brand was the part that enterprises show to consumers, and the differentiated competition of enterprises, the positioning of enterprises, etc. were inseparable from brand building. Building a brand was the optimal solution to the current product homogeneity problem.

"New Manufacturing Platform in the Era of Industrial Internet" 

Fan Lijun, Head of Solutions, Industrial Intelligence Division, Jiangsu Zhiyun Tiangong Technology Co., Ltd. (online lecture)

Digitalization was an important direction of current industrial development. Fan Lijun, the solution leader of the Industrial Intelligence Division of Jiangsu Zhiyun Tiangong Technology Co., Ltd., introduced that Zhiyun Tiangong was a technology-based company that helped realize the reallocation of regional production resources and provided manufacturing enterprises with an innovative path for digital transformation and upgrading. Fan Lijun introduced a full-link solution called Super Virtual Factory, which integrated resources and optimally arranges traditional industrial Internet platforms, and provided an effective path for manufacturing enterprises to transform and upgrade. In addition, Fan Lijun proposed five steps for factory intelligence: lean, automation, informatization, digitization, and intelligence, explaining the key points of digital-intelligence transformation for enterprises.

This lecture shared classic cases, design concepts, brand promotion, design digital intelligence and other content, bringing more companies a change in design awareness and a breakthrough in action. After the meeting, the design team communicated with local enterprises and learned about the confusion and difficulties in the use of industrial design in the development of enterprises. The next step will be to strengthen the design input of Jinju industry according to the needs of enterprises, so as to empower local enterprises to transform and upgrade, enhance the economic added value of products and brands, realize the linkage of regional brand characteristics, and open up the road of industrial innovation.

Hebei International Industrial Design Week, hosted by Hebei Industrial Design Innovation Center, will celebrate its fifth session this year. Hebei International Industrial Design Week is committed to promoting the extensive connection and deep connection between Hebei industry and global design, gathering global design resources, empowering manufacturing enterprises, and enhancing the innovation and development capabilities of Hebei's manufacturing industry.

For matters related to Hebei International Industrial Design Week and other design needs, please consult the customer service of Hebei Industrial Design Innovation Center, just scan the QR code below.